Kevin Nealon in Georg Roth Los Angeles

Actor Kevin Nealon of Showtime's hit Weeds, wearing Georg Roth Los Angeles to an event.

Avedon Says No to Robertson, Yes to Big Beverly Hills Store

Veteran Los Angeles boutique Avedon held a party Dec. 15 to celebrate its stylish 2,700-square-foot store on 417 N. Canon Dr in Beverly Hills. Avedon owners Yasmine Farmanara and Reza Shekarchian moved their store from high profile fashion street Robertson Boulevard in November. Shekarchian said he and his business partner have no interest in looking back to their fashionable old digs.

The 2,700-square-foot Beverly Hills store is triple the size of the Robertson Boulevard boutique. The extra room allows will give Avedon, long a menswear store, an opportunity to offer women’s fashions. The new store also experiments with new décor such as the dramatic Joshua Tree sculptures in the loft-like space.

Shekarchian said Avedon’s business already has been wonderful. It specializes in refined premium and formal fashions with labels such as Agave and Belvest. Party guest and Avedon vendor Georg Roth was just glad to be toasting the debut of an independent, multi-line store, instead of observing the closing of another boutique, which has been one of the heartbreaking trend stories of the past few years. “There are fewer independent stores,” Roth said. “We see the same stores in New York, Miami and L.A. now. It’s a shame, because if you don’t want to look like you are wearing a uniform, you need independent stores.”

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Bel-Air T-Shirts Available SOON!

The Bel-Air Association has partnered with premier shirt-maker Georg Roth Los Angeles to market a fabulous line of t-shirts that will be sold to benefit the BAA. The new “Bel-Air Association” t-shirts represent a unique effort to lend the neighbor-hood’s cache to trendy high-end clothing aimed at fashion-conscious youth. The Association hopes the shirts will catch-on, providing much needed financial support for its work on behalf of the neighborhood.

The high-quality, fashion-forward shirts were designed and are being manufactured and distributed by Georg Roth Los Angeles, well-known for its sophisticated men’s and women’s shirt lines created from European fabrics and sold throughout the world. For the Bel-Air Association t-shirts, Georg chose distressed or burn-out fabric in an array of the hottest colors and added a tattoo image inspired by one of the Bel-Air gates. Georg, and his partner in life and business, Ms. Audrie Benjamin, say orders for the shirts at trade shows have been great so far.

A few days before it closed for renovations, Association member Hotel Bel-Air generously allowed the use of its sumptuous grounds for a photo shoot featuring the shirts. The resulting photos will appear in Georg Roth’s merchandising materials. In LA, Georg Roth Los Angeles distributes its merchandise through high-end shops such as Mel Fox, Lisa Kline, Avedon, and Premier Men. The “Bel-Air Association” t-shirts should be available for purchase locally soon - keep your eye on the Association blog at http://belaironline.blogspot.com and the Georg Roth website at www.georgrothlosangeles.com for more developments!

See the full Bel-Air Association Newsletter

Click here to see the new line of Bel-Air Shirts by Georg Roth LA


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Holiday Trunk Show at Gary's Newport Beach!

Just in time for the Holidays!

GEORG ROTH - Personal Appearance

Please join us as our good friend, Georg Roth, features
his unique Holiday Collection of men's shirts.

Enjoy musical entertainment by DJ TIN.

Saturday, December 12th
11am until 5pm

info@garysonline.com • Garys & Company


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